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Democracy Super America
by Molly Lambert
Have a coke. Go fucking crazy!
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
“As We May Think” is an essay by Vannevar Bush, first published in The Atlantic Monthly in July 1945. Bush argued that as humans turned from war, scientific efforts should shift from increasing physical abilities to making all previous collected human knowledge more accessible. He also helped invent the atomic bomb.
Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.
Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.
The Coca-Cola Company has been criticized for its business practices as well as the alleged adverse health effects of its flagship product. A common criticism of Coke based on its allegedly toxic acidity levels has been found to be baseless by researchers; lawsuits based on these criticisms have been dismissed by several American courts for this reason.
There are some consumer boycotts of Coca-Cola in Arab countries due to Coke’s early investment in Israel during the Arab League boycott of Israel. This contrasts sharply to Pepsi which stayed out of Israel. Mecca Cola and Pepsi have been successful in the Middle East as an alternative.
Fanta has its origins in Nazi Germany, when a trading ban was placed on Germany by the Allies during World War II. The Coca-Cola company therefore was not able to import the syrup needed to produce Coca-Cola in Germany.
As a result, their chief chemist, Dr. Schetelig, decided to create a new product for the Germany market created using only ingredients available in Germany. They called the new product Fanta.
Molly Lambert is the managing editor of This Recording.
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